Today’s insight is simple. How many price plans do you offer for members? The magic number is three. Three different plans for very different needs. 1. Open Space 2. Reserved Desk 3. Office You don’t have to pick these three, but you need to pick three. Don’t get more complicated...

Babies don’t have money, so it doesn’t make sense to sell or market to them, at least not if you’re expecting dollars in return. Similarly, it never makes sense to market to organizations that are pre-revenue or pre-funding. Don’t waste your time throwing events for people...

What is the coworking model? Build a community > rent a nice space > sell the community that’s in the nice space to new people for a monthly fee. It’s pretty simple, and everybody’s doing it, which is precisely why you might want to consider not doing...

It can be tempting to become obsessed with outward appearances; the way others perceive us and our work. You can spend your time upholding an image; an image of your community, of your operations, of your events. Instagram, among other social media platforms, is a wonderful...

It’s hard somedays. We wake up, we eat breakfast, we take a shower, we head into the office to do our work and then… Nothing. I recently re-read Turning Pro by Steven Pressfield and found an excerpt I’d like to share on this particular topic: TAKE WHAT THE DEFENSE...

Vlog about your events, yes. Write Medium articles about your members’ triumphs. Tweet furiously and personally about issues you (and your people) care about. However, don’t make content about the logistics of running your coworking space. First, that’s my job. Second, your members don’t care about how to...