Everybody talks about collaboration. Coworking spaces are supposedly all about collaboration. Groups of people working together on a project or exchanging time with each other. This is supposed to lead to new innovations and a better culture. I don’t think this works. The reason collaboration doesn’t work...

“Culture.” It’s definitely the buzzword of the last decade. Companies hire for culture fit, coworking communities strive every day to create it. But what defines a culture, let alone a good culture, and how do you build a great culture? At GCUC in Los Angeles this week,...

There are three kinds of being cheap. The first kind of cheap is the person who is cheap; somebody who isn’t willing to spend money, even if doing so would be more effective, more efficient, or more fun. Whether they have a lot of money or...

Today’s insight is simple. How many price plans do you offer for members? The magic number is three. Three different plans for very different needs. 1. Open Space 2. Reserved Desk 3. Office You don’t have to pick these three, but you need to pick three. Don’t get more complicated...