Too Many Price Plans

Too Many Price Plans

Today’s insight is simple. How many price plans do you offer for members?

The magic number is three. Three different plans for very different needs.

1. Open Space

2. Reserved Desk

3. Office

You don’t have to pick these three, but you need to pick three. Don’t get more complicated than that. If you’re thinking about adding another plan, think about which of these you’d give up to put it there.

The reason is that adding more creates indecisiveness among your prospects. How many prospects are you losing because they simply can’t make a decision?

Providing more choices may seem like you’re opening yourself up to more people by solving more problems, but in fact you’re turning off people who subconsciously are concluding that you’re too scattered, or that simply get stressed out by the multitude of options.

Ryan Chatterton

Ryan is the founder of Coworking Insights, a coworking media platform focused on delivering unique and in-depth insights for coworking founders and their teams. He’s the Marketing Director at Habu, a quickly growing coworking management platform that is simple, fast, and intuitive for managing recurring billing, bookings, and other admin tasks. Formerly with Impact Hub and PARISOMA, Ryan now has over 4 years of combined experience in a variety of roles in the coworking industry, including marketing, events, operations, sales, software, and partnerships. He’s a digital nomad and a lover of wine and tacos. Follow Ryan's personal blog at https://ryanchatterton.com.

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