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Brain Embassy Expands in Warsaw with Localization Concept

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Brain Embassy’s coworking brand is set to expand in Warsaw with Adgar Poland’s recent purchase of PDT Wola at 8/12 Młynarska Street

With operations in Israel, Poland, Belgium and Toronto, Canada on the horizon Brain Embassy is the global coworking unit of ADGAR Investments and Development Ltd., a public company traded on the Tel Aviv Stock Exchange headed by CEO Roy Gadish.

In 1994, the Zur Shamir Group purchased ADGAR and turned it into a division specializing in the real estate field in Israeli and international markets. Now, the company, both directly and through subsidiary companies, invests in income-producing assets, mainly in the field of office space. 

In addition to acquisitions, the company develops income-producing office assets through land purchases and utilization of land reserves associated with various property holdings. Presently, Brain Embassy is headed by CE Nir Kelner, who is ADGAR’s Head of the Global Coworking Unit.

A new coworking location in Poland to be developed by Brain Embassy and PDT Wola.

CRE meets coworking: localizing the Brain Embassy concept

Boasting 10K sqm of space, PDT Wola looked to incorporate a variety of different workspace environments in its building while cementing their coworking concept in Brain Embassy.

Adgar Poland’s purchase of PDT Wola’s building will represent the eleventh office building in the company’s commercial real estate portfolio and the newest localization of Brain Embassy in Warsaw.

Part of the building will be destined for Brain Embassy, offering inspirational, functional coworking offices, private spaces for companies, and conference and training rooms. The remainder of the building will be offered to tenants, who will have the chance to make use of separate and specially arranged private offices for larger companies.

Old, as well as new clients, will also be able to arrange different meetings and events in modern training and conference rooms. The new location will help to foster innovative and creative work solutions for Brain Embassy’s rapidly growing user base, offering flexible working areas for freelancers, small-to-medium sized businesses, and conference and corporate event spaces.

For Brain Embassy’s rapidly growing user base, offering flexible areas for freelancers, SMBs, SMEs, and corporate teams will allow the brand to foster innovative ideas and creative work solutions amidst a strong professional community in Warsaw.

Ultimately, Brain Embassy’s mission is to create spaces for exchanging experiences, helping Brainers choose the career path that aligns most with their interests and goals.

A view of a Brain Embassy coworking space.

Revitalizing the old to create a new identity

Designed by Michał Przerwa-Tetmajer, who was responsible for designing many of the buildings in the 1949 post-war reconstruction in Warsaw, PDT Wola is a striking example of the old meeting the new. 

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Monika Szelenberger, Head of Leasing & Asset Management at Adgar Poland, describes how:

Revitalization of historical facilities and granting them a new character is a pronounced urban trend that fits with our understanding of responsibility and respect for the identity of a place. I am sure that our idea for future PDT Wola’s functionality will give the building back its splendor. We want to keep the authenticity and transform it into a vibrant place, showcasing the combination of the local color of the district with inspiring modernity.”

Combining up-to-the-minute technologies and interior design with an historical post-war façade, Brain Embassy’s new workspace will also be easily accessible by public transportation, being serviced by several different tram networks.

With PDT Wola, Brain Embassy hopes to cement their previous gains in the sector while compounding and growing on those successes moving forward. 

Taking flexibility and diversity as guiding principles, the workspaces offered in the new building will allow for a greater cross-pollination of ideas between people. 

A view of a Brain Embassy coworking space.

Workshops for activities as varied as English-speaking to yoga will generate opportunities for Brainers to share and improve business competencies while also developing and broadening their own individual skillets.

“Balanced development attracts a big group of people. We’re aware of their needs and desire to accomplish their goals, and that’s why we created the Brain Embassy especially for them,” said Szelenberger. “In PDT Wola, larger and smaller companies will have perfect conditions to unlock their business potential.

“Flexible forms of a lease, creating project teams, the possibility of increasing or reducing office space depending on current needs, and additional services based on our philosophy will allow tenants to focus on the most important aspects of their work and company development.”

A view of a coworking space in Israel.

By drawing on these ideas, PDT Wola is set to become a major coworking hub in Warsaw, expanding on many of the strengths of Brain Embassy’s previous spaces while also setting out new dynamic opportunities for those who work there.

As remote work continues to become a global mainstay in 2021, the collaboration between PDT Wola and Brain Embassy is representative of the fast-growing trend of property developers partnering with coworking operators.

Read more about how landlords and coworking owners are meeting in the middle.

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