Some people are just natural connectors and they know everything about everybody in their communities. We all know, however, that not all operators or community managers…
Just as different companies have different cultures that attract different employees, so do different coworking spaces have differing cultures that attract differing audiences. Take Work Hive in Salt…
Prospective members will assume that the events at your space are reflective of the community within. Because of this you should only host content that’s in…
Events and programs are the #1 way most coworking spaces attract new members. Old news. But great programming is challenging to put together, and amazingly time consuming to perfect. It…
I used to have “zero traffic days”. These were days when Coworking Insights received no visitors. Zero traffic days happened on days when we didn’t publish…
There are three kinds of being cheap. The first kind of cheap is the person who is cheap; somebody who isn’t willing to spend money, even…
Today’s insight is simple. How many price plans do you offer for members? The magic number is three. Three different plans for very different needs. 1.…
Vlog about your events, yes. Write Medium articles about your members’ triumphs. Tweet furiously and personally about issues you (and your people) care about. However, don’t…
Who is the member-facing person in your space? Who controls the pursestrings? Your space takes on the personalities of these people; and they need to be…
Yesterday I wrote about the opportunity for coworking spaces on Instagram, especially in early markets. Here I detail the top 9 mistakes that coworking spaces are…