Coworking office spaces are growing in terms of popularity as freelancers continue to grow in numbers. In the past, people would typically work from the comforts of their own homes. However, a home environment offers a lot of distractions. By coworking, freelancers can better focus on the task at hand. Data from Allwork revealed that there are currently 14,411 coworking spaces around the world today. It is projected that this number will increase to 3.8 million by 2020 and 5.1 million by 2022.
If you own or work at a coworking space, it’s critical to promote it and reach out to freelancers to work in your office space. One of the best techniques you can use for promoting your coworking space is video marketing. Through video, you can showcase your space and entice freelancers to rent desks, offices or meeting rooms. Compared to home, coworking spaces are more conducive for freelancers. In this article, we will provide you with some tips on how to creatively promote your coworking space through video.
Create a quality website
Having a website for your coworking space is a good starting point for your marketing efforts. Make sure that it is easy to use and has a professionally created design and layout. Adding videos to your website will make it more dynamic and appealing. Make sure to include all of your vital business information, such as hours of operation, location, amenities, and pricing. You should also include related links to your coworking space, like your social media channels.
Leverage content marketing
Time and time again, it has been acknowledged that content is king. If you have a blog or social media page, you can update it with fresh content about the benefits of renting a coworking space as well as other tips and tricks. With content marketing, you need to consider the desires of your target audience and make sure to utilize search engine optimization to maximize results.
Advertise near transport hubs
If your coworking space is located in a city with a lot of commuters, take advantage of this by placing at least one advertisement where people will pass through daily. Some people work in a coffee shop, mall, or restaurant, so make sure to target these types of commercial spaces. Advertise your coworking space near local airports and popular hotels, or place billboards in suburban and rural areas.
One of the best ways to market and let people know about your coworking space is to hold public events. This will not only give you an opportunity to engage with them, but it also invites guests to check out your space. Some events you can host include yoga night, a film showing, or you can even have the space rented for private events after office hours.
Offer gift memberships
Another way you can market your coworking space is by giving memberships to local leaders in the freelancing or entrepreneurship industry. This way, you can encourage them to hold meetings or make their calls there. This way, other people will know that being a member of your coworking space will offer them not just an office space, but also other benefits.
How To Advertise Your Coworking Space with Videos
Video marketing is a powerful tool for promoting your coworking space. However, you need to do it right. Here are some tips on how you can effectively promote your coworking space using videos.
Make sure your space is clean and tidy
When creating a video for your coworking space, make sure everything looks clean and tidy. Even if there are tenants, you need to highlight the cleanliness, as it is what people will expect from your space if you would want them to consider renting it.
Use appropriate lighting and natural light
It is easy to use overhead lighting when you edit a video for marketing purposes. However, if you have windows, it is best to use natural light. Natural lighting will give your coworking space a welcoming appeal and convince people that your space is a welcoming place to work.
Highlight the big picture and the small details
While your aim is to make potential tenants experience what the entire coworking space looks like, you also need to let them see what each individual desk or office looks like. You want to let them see how they can make the space work for their individual needs, so giving them both a bigger and smaller view will achieve this goal.
Establish an online presence
Having a social media presence can help boost your coworking space marketing. Add videos to your Twitter and Facebook pages. You can also post curated pictures of your space and events on Instagram. You can also invest in Facebook Ads and other targeted ads on social media.
When advertising your coworking space, the earlier, the better. Share your space on Instagram and other social media channels and let people know about it. Using video can achieve the goal of reaching out to new and existing tenants for your space, letting them know you are a team of innovators that is forward-thinking in your marketing efforts.