Content Marketing for Coworking Spaces

Content Marketing for Coworking Spaces

Vlog about your events, yes.

Write Medium articles about your members’ triumphs.

Tweet furiously and personally about issues you (and your people) care about.

However, don’t make content about the logistics of running your coworking space. First, that’s my job. Second, your members don’t care about how to run a coworking space. As a chef, you don’t invite the diner back into the kitchen and show them how the oven works. The diner is there to enjoy a meal, not to see the tools you use.

Sure, Joel Spolsky wrote about how to run a software company, but that wasn’t to attract customers. It was to attract talent and, potentially, investors. He also did it because he wanted to. It was for fun.

By all means, if you like writing about coworking logistics, go for it, but don’t put it on your coworking space website and don’t expect it to attract members.

There are times, though, when it’s okay to write about how you run your coworking space, and that’s when you write about real accounts of how you foster community, how you connect people, and how you protect your members from door-to-door salesmen.

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Ryan Chatterton

Ryan is the founder of Coworking Insights, a coworking media platform focused on delivering unique and in-depth insights for coworking founders and their teams. He’s the Marketing Director at Habu, a quickly growing coworking management platform that is simple, fast, and intuitive for managing recurring billing, bookings, and other admin tasks. Formerly with Impact Hub and PARISOMA, Ryan now has over 4 years of combined experience in a variety of roles in the coworking industry, including marketing, events, operations, sales, software, and partnerships. He’s a digital nomad and a lover of wine and tacos. Follow Ryan's personal blog at

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