Cubo, the UK’s fastest growing office operator, has staged the official launch of its highly anticipated new Soho workspace, with property agents, brokers, business professionals and prospective members turning out in force to experience the next evolution in flexible working.
Cubo Soho marks a major milestone in the company’s national expansion. It occupies the first and second floors at Ilona Rose House, Soho Estates’ landmark development on Charing Cross Road, one of London’s most sought-after locations.
Spanning 28,884 square feet of flexible Grade A office space, Cubo Soho caters for a diverse range of occupiers, from tech startups and SMEs to larger corporate teams.
Located just 100m from Tottenham Court Road Station, it offers an exceptional work environment tailored to modern professionals and features floor-to-ceiling windows, secure cycle storage, serviced shower facilities, and stylish community lounges.
The launch event gave guests an exclusive look at Cubo’s premium office experience, with guided tours and networking opportunities. They also met the Cubo management team to learn about the benefits of joining Cubo, which include 24/7 access, private and large communal spaces, break-out areas, meeting rooms and kitchens, a complimentary barista service with beer and fizz on tap, along with a program of free networking events.
The arrival of Cubo Soho comes at a pivotal time for London’s commercial real estate market, as more businesses, from ambitious startups to established corporates, seek agile workspace solutions.
With a growing pipeline of interest, Cubo Soho is already positioning itself as the leading choice for businesses looking to establish a presence in one of London’s most prestigious office buildings.
This launch forms part of Cubo’s ambitious expansion strategy, bringing its UK footprint to 13 locations, including Leeds, Birmingham, Manchester, Newcastle, Edinburgh, Glasgow, Derby, Nottingham, and Sheffield.
The company has made headlines over the past 12 months with a number of high-profile acquisitions, including three floors at No.1 Spinningfields in Manchester.
Founded in 2020 by property investors Marc and Becky Brough, Cubo is redefining the flex office landscape, providing an experience-led lifestyle offer that meets the changing needs of businesses and is rapidly becoming the workspace of choice for SMEs, tech firms, and corporates.
“The buzz around our Soho opening has been incredible. Seeing so many business professionals, property agents, and prospective members come together to experience Cubo firsthand was fantastic. It reaffirms the strong demand from businesses looking for premium, experience-led workspace in the capital, and we’re thrilled to be a part of it,” said Marc Brough, CEO of Cubo.
“With significant interest already from businesses looking to be based in one of London’s most high-profile buildings, we’re excited to continue our expansion and welcome more businesses into the Cubo community,” added Brough.
With London now part of its growing network, Cubo is redefining the future of flexible workspaces, providing an experience-driven offering tailored to the needs of SMEs, tech firms, and corporate clients alike.
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ABOUT CUBO
Cubo was launched in 2020 and now operates flex offices in Derby, Nottingham, Sheffield, Leeds, Birmingham, Manchester, Newcastle, Edinburgh and Glasgow. Second sites in Birmingham, Nottingham and Derby have also been launched. In 2024, the company acquired one of WeWork’s six provincial sites in the UK, taking over three floors at No.1 Spinningfields, one of Manchester’s most iconic office buildings.
Cubo is now the location of choice for a growing number of SMEs and tech companies who require the best Grade A space in each location. Cubo has ambitious plans for representation in all leading provincial centres and plans to take the brand internationally.
