Cubo, the UK’s fastest growing provider of flex office space, has announced its expansion into the London market with the acquisition of a prime office space at Soho Estates’ prestigious Ilona Rose House, W1.
The company, which was founded by Marc and Rebecca Brough, began its search for a London site in July to meet increasing demand from existing members keen to deal with a single office provider across multiple cities.
It has now secured the entire 18,819 sq. ft. second floor of Ilona Rose House, the site of the former Foyles Bookshop on Charing Cross Road.
Ilona Rose House is regarded as one of the most iconic and attractive office buildings in central London and is strategically located just 100m from Tottenham Court Road Station.
The 300,000 sq. ft. scheme, which is Soho Estates’ largest mixed-use development to date, was completed in May 2021 and features 150,000 sq. ft. of office space, including a public courtyard with 15,000 sq. ft. dedicated to restaurants and bar space and planted external terraces for each office occupier.
The building is already home to Warner Bros De Lane Lea’s post-production facility, Dawn Capital, Skyscanner, and Planet Payment, as well as Soho Estates. Cubo was advised by Russell Rigby of Rigby & Co, with Gerald Eve acting as the letting agent for Ilona Rose House.
“During the time we have been expanding our UK locations, we have continually been pressed to clarify when we will be opening one of our award-winning sites in London,” said Marc Brough, CEO at Cubo.
“We have been waiting for the perfect building in the perfect location, and we are 100% satisfied and excited to have identified Ilona Rose House, just off Soho Square. This is a superb building with brilliant amenities that existing and new members will view as very much the best in class,” added Brough. “A huge thank you to Phil Thompson and his amazing team at Soho Estates who have worked hard and fast and in a very collaborative way with our team to deliver a quick transaction during the month of August.”
Philip Thompson, Director of Soho Estates, commented: “We are delighted to welcome Cubo to Ilona Rose House and hope this deal is the start of a long and fruitful partnership between landlord and tenant as we continue to strive to provide the highest-quality space for creative businesses across all sectors in our part of Soho.”
This recent acquisition of Ilona Rose House forms part of the company’s strategic growth plans, bringing the total number of sites across the UK to 13. The company recently acquired one of WeWork’s six provincial sites in the UK, taking over three floors at No.1 Spinningfields, one of Manchester’s most iconic office buildings.
Cubo provides SMEs and tech companies with a world class environment where they can develop and thrive. It provides an experience-led lifestyle offer to meet the changing needs of businesses – from hot desking to a designated desk, private office, or entire floor, all available on flexible terms.
Member benefits include large communal spaces, private areas, break-out spaces, kitchens, an inclusive barista service with beer on tap, along with a program of free networking events. Cubo members can also take advantage of an experienced front of house team.
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ABOUT CUBO
Cubo was launched in 2020 and now operates flex offices in Derby, Nottingham, Sheffield, Leeds, Birmingham, Manchester, Newcastle, Edinburgh, and Glasgow. Second sites in Birmingham, Nottingham and Derby have also been launched and other locations are set to come on-stream in 2024.
The company recently acquired one of WeWork’s six provincial sites in the UK, taking over three floors at No.1 Spinningfields, one of Manchester’s most iconic office buildings. Cubo provides an experience-led lifestyle offer to meet the changing needs of businesses – from hot desking to a designated desk, private office, or entire floor.
