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First-Ever White Label Flexible Workspace Launches in the Netherlands

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infinitSpace, which creates white-label, tech-enabled flexible workspaces on behalf of commercial landlords, signed a management agreement with Bryant Park Services B.V. (a fund affiliated with New York-based global asset manager Marathon Asset Management L.P.  – “Marathon”) during the PROVADA Real Estate Conference 2023.

This will see the launch of a new state-of-the-art flexible workspace located in Marathon’s office tower Zuidtoren in Hoofddorp (near Amsterdam Schiphol Airport), opening in September 2023.

Zuidtoren is the tallest and most recognizable building in the area, designed by Kohn Pederson Fox Associates. This Amsterdam coworking space comprises 17,000 sqm of office space and has been extensively refurbished and repositioned over the past two years.

A view of an infinitSpace coworking space in Amsterdam.

Such works have improved the ESG credentials of the building and included a full renovation of the lobby, meeting rooms, restaurant and terrace, all lift lobbies and sanitary facilities. The building has received a BREEAM Excellent and A+++ energy label.

Located at Taurusavenue 1-41, Zuidtoren lies directly at Hoofddorp train station, connecting Hoofddorp with Schiphol Airport and Amsterdam Zuidas within a few minutes. The Asset Management mandate is held by BNP Paribas Real Estate Asset Management.

The project comes as demand for flexible workspace rises sharply among businesses globally, with the pandemic and high inflation accelerating this trend. The value of the global flexible workspace market is expected to grow from $33.23 billion in 2020 to $73.03 billion by 2026.infinitSpace will enable the landlord to capitalize on this trend.

Co-founded by Wybo Wijnbergen, former WeWork MD of North and West Europe, and his brother, serial tech entrepreneur, Wilco Wijnbergen, infinitSpace has now entered a management agreement with Marathon to create the flexible workspace in Zuidtoren. infinitSpace will launch the new flexible workspace under the ‘beyond’ brand as ‘beyond Zuidtoren.’

A view of an infinitSpace coworking space in Amsterdam.

infinitSpace will design the workspace and equip it with cutting-edge technology, including a branded app for flexible workspace members and long-term tenants. The company will be responsible for marketing the space, managing new memberships and overseeing the ongoing operations of the site.

After opening multiple flexible workspaces in Europe and the UAE, beyond Zuidtoren will mark infinitSpace’s first location in The Netherlands where its Head Office is also located.

“We are delighted to be working with Marathon Asset Management and BNP Paribas Real Estate on what is going to be an incredible new flexible workspace in the landmark Zuidtoren. Having successfully launched beyond Aldgate Tower and beyond Kingsbourne House over the past 15 months, this exciting new partnership will mark the first steps of the beyond brand outside of London; what better place to mark this new chapter than this building in the Amsterdam region,” said Wybo Wijnbergen, CEO and Co-founder of infinitSpace.

Jelle de Boer, Associate Director Asset Manager at BNP Paribas Real Estate, commented: “Flexible working is transforming business and, in infinitSpace, Marathon Asset Management has found the perfect partners to transform a part of the Zuidtoren and embrace this shift. We tend to always optimize the service level within Zuidtoren and, by being able to provide a flexible office product, we expect to see further success in this building.

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“The infinitSpace team know how to create, manage, and operate flexible working spaces to maximize their potential and value for tenants. I look forward to seeing a fresh vision applied to the space – one that will bring new organizations into the building, bolstering the amazing community we have worked to develop,” de Boer added.



About infinitSpace

infinitSpace creates and manages tech-enabled white-label flexible workspaces on behalf of commercial landlords. It aims to empower human endeavor by bringing together local communities in world-class spaces that have customized curated services and high-spec technology. It operates its own flexible workspace brand – beyond – which landlords can choose to adopt for their own buildings. Alternatively, infinitSpace can create white-label brands and technology, allowing landlords to collaborate in choosing the exact make-up of their workspace.

About Marathon Asset Management

Marathon Asset Management, L.P. is a global credit manager with approximately $23 billion in assets under management. The firm was founded in 1998 and is managed by Bruce Richards (Co-Founder & CEO) and Louis Hanover (Co-Founder & CIO). Marathon’s corporate headquarters are located in New York City and it has offices in London, Tokyo, Miami, Los Angeles and Luxembourg, with more than 160 employees worldwide. Marathon deploys capital in the public and private credit markets, corporate loans and bonds, emerging market debt and structured credit markets, including real estate and asset-based lending.

About BNP Paribas Real Estate

BNP Paribas Real Estate, one of the leading international real estate providers, offers its clients a comprehensive range of services that span the entire real estate lifecycle: Property Development, Transaction, Consulting, Valuation, Property Management and Investment Management. With 5,000 employees, BNP Paribas Real Estate acts as a one stop shop company, supports owners, leaseholders, investors and communities thanks to its local expertise across 30 countries (through its facilities and its Alliance network) in Europe, the Middle-East and Asia. BNP Paribas Real Estate is a part of the BNP Paribas Group, a global leader in financial services.


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