2020 has revolutionized how people view their workday and environment. Many businesses and individuals have begun to look to flexible workspaces as an alternative to traditional long-term leases for headquarter offices, and those already working in flexible spaces are re-evaluating how they use it.
According to Brad Krauskopf, CEO and founder of Hub Australia, Australia’s largest privately held coworking space provider, flexible workspaces will be at the heart of how future businesses operate with an increase in demand imminent.
“At Hub Australia, we have adapted to the changing workspace needs as business and workplace culture and expectations shift – we have a great focus at all our locations on hospitality, providing quality amenities, diverse spaces, and 5-star customer service to all our members, and with these at our core we’ve been able to adapt.”
Brad has been part of the flexible workspace industry for over a decade and watched its growth and development over the years. Here, he shares his predictions for the industry as we move into 2021:
1. A return to working together
“During 2020, people across every industry seem to have struggled with the shift to 100% remote working, missing the daily social interaction, camaraderie, learning, and networking that many previously took for granted. I foresee many teams and individuals finding personal balances of being on-site and working from home, with many business professionals likely opting to keep working from home for 1-2 days a week, taking into account things like commute times, face-to-face requirements, and home environments.”
2. WNH (Work Near Home) will become as widely understood as WFH
“Most homes aren’t set up as efficient or secure work environments – as the dust has begun settling from the initial push to work remotely, business leaders and teams are finding the negative effects of long-term working from home on OH&S, security, mental health, technology, innovation, and culture. The ideal alternative is for people to access distributed work hubs and decentralized offices that provide work environments close to where employees live, helping them avoid long commutes, public transport, and higher-density CBD’s. I believe these sites will emerge at a rapid rate to provide people access to professional, secure, and activated workspaces near where they live.”
3. Workspace as a service
“The new priorities of flexible terms and high safety expectations combine with the need for an office experience that appeals to their ideal workday. For businesses, the high cost of traditional leases, CAPEX, and time and effort to manage workspaces in-house has become increasingly unattractive. Landlords have been scrambling to partner with coworking operators and CRE providers, knowing that by bringing operational expertise in house they can provide service that tenants are already demanding on top of their minimum physical space requirements.”
4. ‘What are my options to work flexibly?’
“This is set to be the #1 question in every post-2020 job interview and annual review. Any company who wants to attract and retain the best talent needs to have a strategy in place and know the available services that can allow their teams to work in flexible locations to suit their needs.”
5. Changing design mix of offices
“Office design needs to adapt to include a greater proportion of floor space allocated to meeting rooms, training spaces, collaboration areas, and breakout and social spaces – with the role of the office becoming more of a collaboration hub, the design needs to follow. Work that simply requires a desk and a chair will have been done elsewhere, but team collaboration, networking, and culture-building remains most effective face-to-face.”