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Generator’s New Wynyard Quarter Site Focuses on Event Space and Sustainability

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  • Generator announces new Pipiri Lane site in Wynyard Quarter 
  • Market and workplace trend indicators provide confidence for demand when complete in 2025
  • Sustainability and event spaces are features of Generator’s latest flexible workspace offering 

Strong and swift return of CBD office-based workers, growing demand for premium event space, and near-100% occupancy rates within its existing sites are all reasons why leading flexible workspace provider, Generator, is confident of the future success of its just announced new Wynyard Quarter site: Pipiri Lane. 

Pipiri Lane, which is due for completion in 2025, is part of Precinct Properties Wynyard Quayside development and will be Generator’s sixth location in Auckland. At 1,828sqm, the site will offer a limited number of private offices, coworking, a member lounge. and a large meeting and events suite.  

Lauren Joyce, General Manager at Generator, says modeling shows that Wynyard Quarter’s office worker  population is set to grow by more than 2,000 people in the next three years. Last year, Beca announced they were relocating to the area and will occupy 14,000 sqm of the Wynyard Quayside development. 

“That’s one of many key reasons we’re confident we’ll continue to see solid and growing demand for what Pipiri Lane offers when it comes online in 2025,” said Joyce.

Joyce added that Generator’s existing Wynyard Quarter site – Generator 12 Madden Street – continues to be at record occupancy with hot desk bookings being made up to six months in advance.  

“In fact, we’re experiencing high occupancy and strong levels of enquiry right across our sites in Auckland. Not just individual, non-resident desk requests; global and large local businesses also recognize the benefits that Generator can provide in regard to bigger, fully fitted-out managed office suite options which can free up their balance sheets during these uncertain economic times, plus where fit-out and office management is all taken care of.

“Events and meeting space demand has also grown exponentially post-Covid, and Pipiri Lane will be equipped to fulfil that amenity need from the growing number of businesses like Beca with plans to relocate to the area,” said Lauren Joyce, General Manager at Generator. 

A highlight of the new facility, and unique among Generator’s stable of venues, will be its 500 person capacity event space – featuring state-of-the-art AV technology and sweeping views over Viaduct Basin. “The interior design and timber architecture will make for an incredibly special space for our clients to  workshop, conference, and celebrate within” added Joyce. 

A view of the newest Generator coworking space in Auckland.

Precinct Properties CEO, Scott Pritchard, says they have pushed the boundaries on the new Pipiri Lane Building design to accommodate both its sustainable timber construction and the span of its column-free space on the second level. 

“We’re very excited to be developing a timber building for the first time and we wanted to ensure we future-proofed its usage beyond office accommodation as well its appeal from a sustainability perspective,” said Scott Pritchard, CEO of Precint Properties.

By utilizing timber in the main structural elements of the building (columns, beams, and flooring), Precinct are forecasting around a 70% reduction in embodied carbon in comparison to a traditionally-built building that uses steel and/or concrete. Operationally, Pipiri Lane will have no fossil fuel supplies (gas, diesel generators) whilst purchasing electricity that is certified 100% renewable. 

Related  Harvard Research Indicates Returning to the Workplace Full-Time is Unlikely

Generator, owned by Precinct Properties, is proud to be associated with the sustainably-focused facility. 

“We’re regularly seeing demand for more sustainably-focused workspaces from our members and clients, and the impressive sustainability credentials of the building is something we will be reflecting within our site operations and the values of the member companies that occupy Pipiri Lane,” says Joyce. 

“Pipiri Lane is a great example of how flex working can support individual businesses ESG (Environment, Social, and Corporate Governance) requirements.  

Many businesses now want the provision of office space that assists in meeting their ESG considerations as well as providing them access to an environmentally sustainable workspace – such as the space leased being limited to what is actually needed and able to be reduced or enlarged at  any time,” adds Joyce. 



About Generator

Generator is New Zealand’s leading flexible workspace provider, operating since 2011 and having grown  to over 2000 members today. Generator is known for delivering a service and environment that empowers  business, improving the chances of growth and success. Generator operates three sites in central  Auckland, as well as two standalone meeting and event suites, and two sites in Wellington CBD. 

Generator has been owned by NZX Listed Precinct Properties since 2019, a partnership that ensures that  both businesses are at the forefront of New Zealand’s evolving office space market. 

About Precinct Properties and Wynyard Quayside Development

Listed on the NZX and ranked in the NZX top 20, Precinct is the largest owner, manager and developer of  premium inner-city real estate in Auckland and Wellington. Precinct is predominantly invested in office  buildings and also includes investment in Generator, Commercial Bay retail, third party capital  partnerships, and a multi-unit residential development business. 

Wynyard Quayside is the final stage of Precinct’s commercial development in Auckland’s Wynyard Quarter.  Currently under construction, these campus-style, low-rise buildings provide the last opportunity for  waterfront offices in Wynyard Quarter. There is approximately 5,000 sqm of premium office space left for  lease in this brand-new development. Due for completion Q1 2025. 


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