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Using Coworking Spaces to Acquire New Talent: Why It Works

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Coworking spaces solve one of the biggest challenges that entrepreneurs face: attracting and retaining skilled employees. They offer flexible hours, a great working environment, and networking and collaboration opportunities.

You can find the right employees for your business, keep them longer, and build a solid working team all from a coworking space.

Here are eight ways that coworking spaces can help you acquire and retain new talent.

#1 Networking & collaboration

Coworking is an excellent way to network and collaborate with others.

It helps you find the right employees or freelancers who can help you with your projects. In fact, a collaboration between workers in coworking spaces is very common. They help each other, exchange business ideas, and grow together.

For instance, a graphic designer can help you with Photoshop, an IT specialist can help you pick the right database infrastructure, and a videographer can help you pick the right video platform. Using flexible offices is thus an outstanding way for effectively finding new talent and teaming up with professionals. 

#2 Learning & education

The best employees are the ones that never stop learning and improving their craft.

Coworking spaces support learning and education through hosting community events. For instance, your employees can attend a marketing event, where they can learn more about selling digital products or growing an email list, and apply the knowledge to your business.

Coworking spaces also encourage others to learn from one another. They are based on the “teach and learn” formula, and you’re surrounded by like-minded people who are ready to give you a hand.

Two women working from a coworking space.

#3 Flexibility

Flexibility plays a crucial role in acquiring and maintaining new talent. One of the biggest reasons why employees leave a job is that they are overworked. Flexible hours can help you prevent that and retain your employees longer.

Flexibility also allows you to pay only for space you use and you can scale at your own pace with flexible agreements. It’s great for everyone, whether you have a large team or a self-employed freelancer.

In addition to that, at coworking spaces, you usually get built-in amenities, too. This includes cleaning and access to the kitchen. 

You can set-up everything from the comfort of your home with electronic contracts. It’s very cost-effective, gives you more comfort, and saves time.

#4 Fighting loneliness

Freelancers and self-employed people usually work from home all day. This can lead to loneliness and sadness, which can negatively affect health.

Coworking helps you prevent that by keeping your employees surrounded by a network of professionals. Your employees can then easily find new friends, have lunch with their colleagues, and be part of society.

Colleagues can also suggest useful tips that can help your employees implement new strategies. For instance, they might encourage your marketer to start an affiliate program on your site and completely smash your sales. 

Without friends and colleagues around, your employees would never think of that. It’ll supercharge your employees’ happiness and increase their productivity, which will lead to better results.

#5 Better productivity & results

Working from home comes with a lot of distractions. It’s easy for employees to end up being unproductive by watching TV or taking care of other errands. On the other hand, coworking can help make your employees stay on track while they are working for several reasons.

For one, they’ll be surrounded by hard-working people which can help them work longer and harder. Coworking spaces are also optimized for productivity, so you don’t risk slacking off.

Being in a coworking space can enhance productivity, motivate your employees, and help you get better results, especially since everyone else working there will be getting down to business.

A coworking space in Denver.

Serendipity Labs Denver Lodo

#6 Better work-life balance

Work-life balance is key for retaining more employees. In fact, 22% of employees leave jobs as a result of a work-life balance issue. Coworking has you covered on that one, too.

Coworking spaces include areas to work out or meditate. Your employee can then unplug whenever they need to and take a short break, which will lead to a better work-life balance.

Coworking is therefore perfect for optimizing the environment for your employees and retaining them longer.

#7 Faster business growth

In a coworking space, you don’t work in a boring office with the same people every day.

Instead, you meet new people, make friends, and can collaborate with others on a day-to-day basis. For instance, you can meet your new graphic designer or marketer who can catch you up on the newest digital marketing trends.

This can have a positive impact on your business growth and help you move ahead faster. There’s also a big chance you can find new team members and expand your business.

#8 Getting out of the comfort zone

Getting out of the comfort zone is crucial to growing mentally stronger to better concentrate on work, improve social skills and increase motivation.

Coworking spaces can help your employees do that by allowing them to go out of their comfort zone. They meet new people, make changes in their daily routine, but also get challenged by their peers in different activities like sports.

Some colleagues can even courage you to try new things. One such thing may be starting a blog on your site or joining a yoga class.


Coworking spaces present a great opportunity to acquire and retain new talent. They make it easy to find dedicated people who are looking for new clients and teams to work with. They allow you to network and collaborate with professionals and grow your business faster.

But acquiring new talent is only half of the equation.

Coworking spaces can also help you retain your employees longer. They offer flexible hours and lead to a better work-life balance. As such, it’s a win-win solution for both your employees and your business.

Related  Coworker Network Reaches 15,000 Coworking Spaces Worldwide

About Author

Colin Shipp

Colin Shipp is a marketer who has been working remotely full-time since 2015. He specializes in growth marketing, content marketing, online courses, and remote work. On he writes about strategies he is using in his own life.

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