Australia’s premium flexible workspace and building hospitality provider, Hub Australia, is solidifying its position as the national leader in flexible workspace as it expands into the Western Australian market.
Hub Elizabeth Quay will mark the provider’s first Perth flexible workspace in Nine The Esplanade once the development, which is being undertaken by a joint venture between Brookfield Properties and Cbus Property, is complete in 2025, followed closely by another site at the 45-level commercial destination Brookfield Place Perth.
Hub’s Building Hospitality services will be rolled out to both first-class developments, with Brookfield Place Perth entering a landlord partnership with Brookfield Properties that will see Hub Australia manage shared amenities including a business lounge, meeting and events spaces, café, and outdoor terrace.
Brookfield Place Perth ‘by Hub’ will be a flexible workspace located across levels one to four of the St Georges Terrace destination across approximately 8,000 sqm of premium floorspace. The workplace will include a mix of traditional flexible space as well as larger format project space catering for the dynamic accommodation needs of the customers in the Perth market.
Hub Elizabeth Quay will be across two-storeys in Nine The Esplanade, which is being built as a 19-storey waterfront landmark of the CBD. Hub Australia will also manage building hospitality on level one Nine The Esplanade, providing a premium experience for tenants throughout the shared business lounge, meeting and events facilities, and high-quality café and bar.
Buoyed by unprecedented demand for premium flexible working spaces and Perth’s highest office occupancy levels in the country, Hub Australia anticipates strong demand for the new flexible work sites and future landlord partnerships.
“We’ve been looking to expand into the WA market for some time now, and we’re thrilled to be finally opening our first two flexible workspaces in Perth’s CBD. Demand for premium office space in Perth is consistently high and we’re already receiving significant interest from potential tenants across both sites,” said Brad Krauskopf, Chief Executive Officer at Hub Australia.
“Our Building Hospitality service also reflects that delivering quality workspaces is no longer just about the desks and square meters. Next-generation professionals are looking for the highest-quality, most seamless workplace experiences – and businesses know they need to provide this in order to attract and retain the top talent. Our building hospitality services means landlords can offer their tenants the most exclusive services and amenities, with a hospitality-led approach that transforms the workplace into an experience,” added Krauskopf.
Danny Poljak, President of Brookfield Properties in Australia said: “We are excited to expand our relationship with Hub Australia in their new workspaces in Perth following the successful partnership and offering to our Brookfield Place tenants in Sydney.”
“This new offering provides our tenants with outstanding space efficiency, providing new amenity in conferencing and event spaces as well as flexible workspaces with the latest technology.”
Adrian Pozzo, Chief Executive Officer of Cbus Property, said: “We look forward to welcoming Hub Australia to Nine The Esplanade, a truly premium commercial office offering that we are delighted to be collaborating on with Brookfield Properties to further enhance the flourishing fabric of Elizabeth Quay and the wider Perth community.”
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ABOUT HUB AUSTRALIA
Founded in 2011, Hub Australia is Australia’s largest privately-owned flexible workspace operator, providing premium workspace solutions to help business and their teams love where they work.
With locations in Sydney, Melbourne, Brisbane, Canberra and Adelaide, Hub’s beautifully designed serviced workspaces are used by hundreds of businesses to attract and retain the best talent, with a diverse range of amenities and benefits for its 7000+ members.
