infinitSpace, creator and provider of white-label flexible workspaces, has launched a new partnership with UAE-based investment and holding company Sultan Holding.
The new venture will see the creation of two new flexible workspaces, operating under a new flex-space brand ‘Centrum.’ The workspaces will be in two landmark commercial sites within Sultan Holding’s real estate portfolio: Bay Gate Tower, Dubai, and Sky Tower, Abu Dhabi.
infinitSpace was founded by former WeWork MD of Europe, Wybo Wijnbergen, and his brother, serial tech entrepreneur, Wilco Wijnbergen. It partners with landlords to transform traditional office space and to create and operate white-label flexible workspace brands, ensuring maximum traction with tenants as businesses’ demands evolve.
The company has already created and is now operating two flexible workspaces in London, with three more opening in the Netherlands and one in Germany later this year. Its partnership with Sultan Holding marks infinitSpace’s expansion into the MENA region.
“This new partnership with Sultan Holding is a first for infinitSpace in several ways; it not only marks a new type of structure in how we work with landlords to curate flexible workspace brands, but also our first steps into the UAE and indeed the MENA region,” said Wybo Wijnbergen, CEO of infinitSpace.
“2023 has already been a huge year for infinitSpace’s expansion but this latest deal truly showcases that infinitSpace is now a global business. The UAE is one of the world’s great business centers and I cannot wait to apply all the skills we have mastered over the past years to this exciting global hub,” added Wijnbergen.
“We are delighted to be working with Sultan Holding to develop a new flexible workspace brand that showcases their ambitious, progressive attitude toward real estate and community, and of course their passion for and pride in the whole of the UAE,” said Wijnbergen.
“We are excited to announce this partnership with infinitSpace,” said Sultan Hareb Al Falahi, Founder and CEO, Sultan Holding. “Our vision is to provide world-class flexible workspaces that cater to the needs of businesses in the UAE and GCC. We believe that the combination of infinitSpace’s expertise and Sultan Holding’s extensive portfolio will create a unique offering that sets us onto a leading position in the market.”
In September 2023, Centrum will launch its first spaces in Bay Gate Tower, Business Bay, Dubai and in Sky Tower, Al Reem Island, Abu Dhabi. Combined, the floorspace will total 50,000 square feet of new flexible workspace. In the coming five years the brand will expand across twenty locations in the MENA region, all connected to infinitSpace’s global community of coworkers via its first-class tenant app.
Sultan Holding, a UAE-based company, founded in 1992, is a significant contributor to UAE society and economy. It deals with strategic investments across a diversified class of assets; under the leadership of Founder and CEO Sultan Hareb Al Falahi, it has become a world leading real estate investor and manager.
infinitSpace and Sultan Holding will work together to curate the new brand Centrum. Alongside a quality fit-out and integration of innovative tech, Centrum will be characterized by personal hospitality and community building, allowing it to provide a smooth and premium experience for enterprise, SMEs and freelancers.
Both sites will feature the latest in workspace technology as well as top-tier amenities, modernizing the two sites to reflect the global movement toward flexible working following the pandemic.
infinitSpace creates and manages tech-enabled white-label flexible workspaces on behalf of commercial landlords. It aims to empower human endeavor by bringing together local communities in world-class spaces that have customized curated services and high-spec technology.
It operates its own flexible workspace brand – beyond – which landlords can choose to adopt for their own buildings. Alternatively, infinitSpace can create white-label brands and technology, allowing landlords to collaborate in choosing the exact make-up of their workspace.
About Sultan Holding
Sultan Holding has a legacy of over 30 years, in which it has had a transformational impact in enhancing UAE society and growing its economy. Sultan Holding is led by Sultan Hareb Al Falahi, who has guided the company to become a world-leading real estate investor and manager.
Sultan Holding places strategic investments across several divisions, comprising automotive, hospitality, real estate, business services, sports, manufacturing, and developments. Sultan Holding provides partners with deep insight, extensive know-how and the experienced hands-on guidance required to build success in the UAE.