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International Alliance Between Hub Australia and Generator Creates One of the Largest Coworking Offerings in Australia and New Zealand

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Hub Australia and Generator – the leading homegrown flexible workspace providers in Australia and New Zealand respectively – have joined forces to enable one of the largest international coworking offerings in the region. 

An innovative pilot trial will see all 13 premium sites by Hub Australia and all five by Generator opened with reciprocal complimentary access to almost 8,000 members combined. 

The six-month partnership starting from today aims to enable trans-Tasman hybrid work and business growth opportunities, as corporate travel ramps up in the region. 

Generator has seen a steady rise in the number of members traveling to Australia for work trips, with 30% of their members identifying as multinational companies. They have also seen a 100% increase in overseas visitors booking day passes in Auckland and Wellington since New Zealand’s borders fully reopened.

Hub Australia has also seen a significant increase in day pass users from multinational and global companies. 

“Our new alliance with Generator gives both companies’ members access to premium workspace in almost all major cities across the region. The combination of corporate travel returning coupled with the permanent shift towards liberated work preferences means we’ll see businesses and employees regularly operating from multiple major cities in both Australia and New Zealand,” said Hub Australia CEO and Founder Brad Krauskopf.

“Our corporate and enterprise customers recognize that they need to embrace flexible work to attract and retain talented staff – we believe that offering them a network of Trans-Tasman workspaces will help them achieve this,” added Krauskopf.

A view of a coworking space in Australia.

Precinct Properties (owner of Generator) Deputy Chief Executive George Crawford said: With New Zealand’s borders fully reopen, this is a great time to trial an international partnership that supports flexible working models and adds value to our members. We’ve seen our occupancy levels bounce back and enabling face-to-face meetings ‘across the ditch’ is an important next step in promoting business growth and success. 

“Hub Australia is the ideal partner for this venture, with their premium sites in key Australian locations and a similar operating system that will ensure a seamless hospitality experience for our members.”

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Hub Australia’s latest partnership follows an ongoing commitment with WOTSO, which sees members receive access to numerous suburban work-near-home offerings, in response to growing demands for a fully flexible work experience. 

Hub Australia delivers hospitality-led experiences across 13 premium flexible workspaces in Sydney, Melbourne, Brisbane, Canberra, and Adelaide, catering to businesses of all size through the sophisticated amenities, future-ready technology and lifestyle facilities. Generator has similarly provided members of sites in six sites in Auckland and Wellington with unique, high-quality office and event space that enables a dynamic, thriving, and inclusive working community for businesses. 

The initial phase of Hub Australia and Generator’s hybrid work pilot is ongoing until April 1, 2023. Members of each company can access any Hub Australia and Generator space using complimentary day pass access.  

About Hub Australia

Founded in 2011, Hub Australia is Australia’s largest privately-owned flexible workspace operator, providing premium workspace solutions to help business and their teams love where they work. 

With locations in Sydney, Melbourne, Brisbane, Canberra, and Adelaide, Hub’s beautifully designed serviced workspaces are used by hundreds of businesses to attract and retain the best talent, with a diverse range of amenities and benefits for its 3000+ members.

About Generator 

Generator is New Zealand’s leading flexible workspace provider, operating since 2011 and having grown to over 1700 members today. Generator is known for delivering a service and environment that empowers business, improving the chances of growth and success. Generator operates three sites in central Auckland, as well as two standalone meeting and event suites. In 2021 Generator launched in Wellington and is opening a second site there this October.

Generator has been owned by NZX Listed Precinct Properties since 2019, a partnership that ensures that both businesses are at the forefront of New Zealand’s evolving office space market.


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