JustCo, Asia-Pacific’s leading coworking company, this week launched its Digital Future of Work Platform at an event officiated by Singapore’s Minister for Trade and Industry Mr. Chan Chun Sing. JustCo’s new platform uses digital technology to enable users to decide where and how to work, depending on each individual’s unique needs.
Diverse workspace options such as hub-and-spoke offices, flexible workspaces, and remote work booths can now be combined with the home office and other workspace solutions to enable solo work or team collaboration to happen seamlessly.
The two key innovations powering JustCo’s digital platform are:
Switch — The world’s first workspace on-demand app. Switch connects users and providers of workspace flexibly and dynamically. Users pay by the minute for the space that they use, with introductory pricing starting at just S$3.60 per hour. Switch customers can choose between accessing JustCo centers, non-JustCo shared office locations, or proprietary Switch booths, based on their needs. 60 Switch booths have already been deployed at JustCo’s centers and at nine Frasers Property malls, with both CBD and fringe locations covered. Customer adoption rates have been overwhelming, particularly in suburban locations where users want an alternative to working from home. Plans are underway to introduce more Switch booths in Singapore and across the region in cities that JustCo has presence in.
SixSense — An AI-powered tool that connects with sensors to analyze how space is being used. The use cases for SixSense include workspace design, space-use optimization analysis and, importantly, crowdedness monitoring for safe distancing purposes. SixSense has been put into service at 10 Justco centers across Singapore with the following immediate benefits:
- JustCo centers’ users now have real-time information on density and crowdedness at their offices. By combining this information with JustCo’s flexible office options (including Switch), users can avoid crowded locations and pick work spaces that best suit their needs.
- JustCo operations teams are now assisted by SixSense in their monitoring of safe-distancing compliance and other center operations matters.
- JustCo’s design team can now use information collected through SixSense to continuously improve office design and construction.
Taken together, Switch and SixSense, plus other digital tools to be added to JustCo’s digital platform, will transform how companies and workers access office space. By giving users the ultimate flexibility to choose where and how to work, office space can now be consumed as an on-demand service.
Kong Wan Sing, Founder and CEO of JustCo, added: “When the pandemic struck, many of us were forced into the unknown and untried world of working from home. It worked well for some, but terribly for others. We quickly realized that what workers needed was the power and digital tools to decide where and how to work. JustCo’s Digital Future of Work Platform is our answer to that problem. Fixed and rigid offices have run their course. The future belongs to flexible and on-demand workspaces.”
The launch event was held at JustCo’s newest coworking location at Singapore’s The Centrepoint shopping mall. JustCo Centrepoint houses the company’s global headquarters and is also the firm’s first “Smart Centre.” Technology features in this center include:
- Facial recognition at all main entrances, with an advanced “mask setting” that permits entry only for masked users
- Mobile app enabled card-free access to all private suites and meeting rooms
- A fully-automated robotic café and bar operated by JustCo F&B partner RATIO. When paired with the RATIO app, users can order beverages remotely and have them ready upon arrival at the office
These technological innovations are being pioneered in Singapore before being introduced to other markets across the region.
JustCo Centrepoint commenced operations in October 2020. New customers who have joined JustCo Centrepoint’s community include companies like Tencent-backed Riot Games as well as SMEs. The opening of JustCo Centrepoint follows the company’s July 2020 opening of JustCo OCBC Centre East and its recent announcement of an upcoming center at Razer’s Southeast Asia headquarters in Singapore’s One-North. More new JustCo centers are expected in 2021.