Originally from London, England, Steven Cohen is the current CEO of Nomadworks — a top coworking space in NYC with 30,000 sq.ft. of bright, open seating, private offices, conference rooms, and even a private rooftop terrace spread over an entire Manhattan corner block. After growing several businesses by focusing exclusively on customer experience, Steven has applied the same mentality to the founding of Nomadworks. Learn more about how Nomadworks is reimagining the way people work and fueling new business growth in our latest interview.
How did you first discover coworking?
As a newcomer to NYC in 2017, I visited the former Grind coworking space, which is the predecessor of Nomadworks. I saw the opportunity to enhance the experience, develop a virtual/digital offering, and create something truly unique for nomadic entrepreneurs.
When did you decide to establish Nomadworks? How did the idea first come about?
Coworking is not new, though a niche focused also on catering for mobile and digital entrepreneurs was underserved in my view, and would be in high demand for the right offering.
What was the original vision for Nomadworks?
To focus on wellness, accentuating the huge windows and natural lighting, and to develop our own outside spaces, which we have now completed with our new private Nomad Rooftop.
What other unique elements make your coworking space stand out from all the rest?
In the post-COVID-19 world, we have focused on easy accessibility (e.g. dedicated cycle storage for those wishing to avoid the subway), and we are fortunate to occupy the second, third, and fourth floors of buildings with one-way walk-ups (rather than sharing an elevator). In addition, our wellness focus has resulted in our meditation room, showers, yoga, rooftop, and salon being in high demand.
How would you describe the community at your coworking space?
Welcoming, inclusive, collaborative, and flexible!
What is the coworking scene currently like in New York City? Has the competition changed over the last year?
Yes, significantly. We have seen some of the larger, more corporate operators closing buildings post-COVID-19. This gives added opportunity for the more nimble, flexible, and service-oriented operations to show their true value and differentiation.
Do you host any special events to bring the community together?
Yes, frequently with member spotlights, celebrations, and growth incubators. Clearly larger meetings/venues have been impacted by COVID-19, but we still have frequent virtual platforms and events and exciting physical plans ready for relaunch once a vaccine is found.
What are three key ingredients for operating a successful coworking brand (i.e. a multi-space network)?
Focus on the customer and take the strain out of operating an H/O. Maintaining a beautiful and clean space. Flexibility and a focus on saying “yes!”