Serendipity Labs to Open Flex Office Workplaces in Six New Markets

A view of Serendipity Labs coworking.

Serendipity Labs to Open Flex Office Workplaces in Six New Markets

Serendipity Labs Coworking has grown to more than 40 locations by licensing its upscale, flexible workplace brand and entering into management agreements with class A asset owners across the country.

Today, the cowork operator announced its entry into six new markets, reflecting the increased demand for agile offices.

Adding over 130,000 sq. ft. to the company’s U.S. network, all are slated to open in 2020. Already, Serendipity Labs has a number of coworking spaces in leading markets, such as New York City’s Financial District, Hollywood, and Aventura, Florida.

Serendipity Labs has partnered with landlords and developers in secondary markets and suburbs to expand their national reach, with plans to open the following locations throughout 2020:

Houston, TX: A 28,331 sq. ft. Galleria submarket location on the 20th floor of the iconic Marathon Oil Tower at 5555 San Felipe Street. Cameron Coworking, a division of Cameron Management, is the multi-location Serendipity Labs area development partner for the Houston market. Serendipity Labs will open and operate the location, which will open in Q4.

Wauwatosa, WI: Opening in January, this 34,000 sq. ft. suburban Milwaukee location will be owned by developer HSA Commercial Real Estate and operated by Serendipity Labs. It is taking the first floor and mezzanine at the residential component of The Mayfair Collection, which features a mix of restaurants, retail, entertainment venues, and apartments.

Memphis, TN: A 20,000 sq. ft. suburban Memphis location at 6584 Poplar Avenue in East Memphis, near I-240 on the border of Germantown. The building, which is being completely renovated, is owned by Poplar Ventures. Its partners are Dr. Sanjeev Kumar and Jatin (Jay) Kumar, the developer who transformed the Hotel Napoleon into an iconic Memphis destination. The Memphis Lab will open in Q2.

Westport, CT: Also opening in January, this 23,000 sq. ft. suburban New York metro location at 55 West Boston Post Road will be owned by Homeclear Serendipity Westport LLC and operated by Serendipity Labs.

Dublin, CA: An 18,000 sq. ft. suburban East Bay location at 6200 Village Parkway, owned by Dublin Technology Center LLC, to be opened and operated by Serendipity Labs. It is nestled adjacent to Pleasanton, at the intersection of I-680 and I-580, which leads directly to the business hubs of the Bay Area. The Dublin – East Bay Lab will open in Q2.

Marlton, NJ: A suburban Philadelphia location of 23,000 sq. ft., owned by Twenty Lake Holdings, that will be operated by Serendipity Labs. Taking the entire third floor at 50 Lake Center Executive Park, it will feature walking paths and easy access to the Philadelphia business district transportation arteries. The Marlton Lab will open in Q3.

Clayton, MO: A 16,700 sq. ft. suburban St. Louis location at 8112 Maryland Avenue to be opened by Serendipity Labs on behalf of multi-location Serendipity Labs licensee RETKO Group. This will be the second Lab for RETKO, following its recently announced suburban Kansas City location in Overland Park, KS which will be operated by Serendipity Labs. The Overland Park Lab will open Q1, followed by the Clayton Lab in Q2.

For asset owners, flexible workspace has become an essential offering that allows them to provide a full set of office and meetings solutions for tenants who increasingly demand flexibility, speed to market, and inspiring designs.

Related  Will Demand Return to the Flexible Office Industry?
A Serendipity Coworking shared office space.

Particularly in suburban and secondary markets, top coworking providers with corporate accounts and strategic sales channels can often aggregate higher quality credit occupiers than traditional landlords.   

“By partnering with asset owners of office, retail and residential buildings and then managing the Labs, we bring our operational expertise and marketing power, and we assure the upscale service standards of one of the top national flexible workplace networks will be met at every location.”

John Arenas, chairman and CEO of Serendipity Labs

With over 100 locations open and under development in the U.S. and U.K., Serendipity Labs has attracted over $100 million from institutional investors, area development partners and asset owners to expand its brand and network. The executive team at Serendipity Labs has successfully navigated the shared workplace industry for over 25 years through three economic cycles, offering the business community experienced leadership and a sustainable shared office and coworking model.

Pre-open offers and licensing information are available at serendipitylabs.com

Press release originally published on PR Newswire, Jan. 16, 2020.

Coworking Insights
Coworking Insights
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Coworking Insights is the go-to source for trends, data, advice and insights for coworking industry professionals.

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