The Exception (When to Sell to Babies)

The Exception (When to Sell to Babies)

Seriously, don’t sell to babies. You waste your time and resources this way and you’ll never justify these expenses to your investors or your boss because the short-term ROI just isn’t there.


Except that this only matters if what you’re hoping for in return is money, right now. What happens if you’re seeking something else, like trust, or word of mouth, or a story that you can record and tell about who you are and what you believe in?

Imagine bringing in a world-class thought leader to teach corporate drones to dream big, quit their jobs, and make it on their own as freelance designers. Imagine she shows the step-by-step process for how she did it and how they can do it to. Imagine you do this every month.

It’s reasonable to assume that some of these people will quit their jobs in the near future and give it a go. It’s also reasonable to assume that some of them will succeed. Lastly, it’s reasonable to assume that they will remember where they first felt this inspiration and how it was you who put them and the thought leader in the same room together, and that you expected nothing in return for it.

Who do you think she’ll trust to be her new coworking home?

So no, don’t sell to babies, not if all you’re looking for is money, right now.

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Ryan Chatterton

Ryan is the founder of Coworking Insights, a coworking media platform focused on delivering unique and in-depth insights for coworking founders and their teams. He’s the Marketing Director at Habu, a quickly growing coworking management platform that is simple, fast, and intuitive for managing recurring billing, bookings, and other admin tasks. Formerly with Impact Hub and PARISOMA, Ryan now has over 4 years of combined experience in a variety of roles in the coworking industry, including marketing, events, operations, sales, software, and partnerships. He’s a digital nomad and a lover of wine and tacos. Follow Ryan's personal blog at

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